When writing a text for the Internet we must bear in mind that it will reach a global diffusion, so we must pay particular attention to its writing. The time we have to capture the attention of a user on the Internet is minimal, so we must take care of the book to the maximum and attract it with a good news headline.
Tips to improve SEO writing
To begin, you must take into account some primary caves: the titles must summarize the content of the text. They should contain the keyword and give an idea about what can be found in the body of the book.
In a website, users use a reading system different from the one we use when reading on paper since we go through the screen from top to bottom with the view. This is why it is necessary to concentrate the information load in the paragraphs above and to reduce the importance of the text as it is downloaded. This structure is the classical inverted pyramid and is usually applied in Internet news portals, as well as in the written press.
In addition to using this structure, it is essential to separate the text into paragraphs of a good number of words so as not to tire the user. A few lines per item can be enough to communicate an idea.
As for the way to present the main ideas, the use of lists numbered by points is a simple way to structure the content and get the attention of the reader. An organized text with lists is more convenient to read and allows you to keep the user on the page.
Another pattern of journalistic writing that can be applied to create better-written texts is the so-called “3C rule”. And it consists of the following elements:
– Clarity: transmit ideas using a technical language, but easy to understand for readers.
– Correction: slang should not be used, and it is necessary to take care of the spelling of the texts.
– Concision: the message should be as short and direct as possible.
– Tone: at 3C you can add a fourth element, the sound. Keep the text with an active rhythm to avoid monotony on the part of the reader.
How to make quality content for the web
The continuous changes in the algorithms of Google have made it essential to create quality content to be well positioned. Search engines place positively those websites that contain useful information and content of interest to users. The objective of publishing quality articles is for the site to be recognized and perceived as a reference source in the sector. Likewise, low-quality materials must be avoided, since they generate the rejection of readers and are penalized by search engines.
Quality articles are understood to be those that meet the following conditions:
– Written by experts considered credible sources in their field of knowledge.
– Content published on prestigious sites with a link to the cause.
– New and original content.
– Articles of considerable size and careful editing.
Use Seo Intelligently
Writing content to publish on the Internet from the SEO point of view can be complicated since we must try to reach a density of keywords. That is, three or four words should be repeated between 2% and 5% throughout the text. The words must be inserted naturally to prevent search engines from taking it as spam. A good number to use is three keywords (one primary and two secondaries).
Another essential part of SEO writing is the use of meta tags, which make it easier to search for information from search engines. The meta description, on the other hand, must be unique for each entry, since using it in several articles can cause duplicate content problems.
Using bold is an additional way to not only highlight a sentence in the text but also to tell the robots what our priority keywords are. Robots first identify a word in bold than one that is not.
Just believe that certain points will help you improve your web writing as well as promote the positioning of your corporate blog and that the time you spend writing will pay off in Google. If you want to delve into the subject, here is a link to download our complete Web Writing Manual for FREE. We hope it helps you!